Do you fully understand how students view your brand and the services you provide? How do they differentiate you from other institutes? Gain a competitive edge and base your activity on credible foundations with important student insight…
As the world’s largest student site we’re perfectly equipped with the audience and expertise needed to deliver valuable student insight into your company, brand or campaign. Using our years of experience we’ll identify, recruit and incentivise the individuals whose opinions you want to hear.
There are times when it would be really useful to get a segment of your audience into a room and ask them their views on your products, services and future trends. The problem is, it’s not always easy to source that audience and logistically it can be hard work and costly to get everyone into a room together.
On The Student Room you can run a virtual focus group session within a private forum.
If you tell us exactly who you want to talk to we’ll source them from within the community. We’ll invite them to take part in the focus group and we’ll incentivise them to do so. If necessary we can ask members to sign NDA’s.
Within the private forum, for the period of a week you can ask whatever questions you like. Post up ad creative, video, price points, campaign copy ideas. Really drill down into what your young audience think of you and your competitors, what they want and how they want it.
- A more cost effective alternative to face to face focus groups.
- We’ll source the focus group participants for you.
- We’ll incentive the focus group participants for you.
- If you want we’re more than happy to monitor the focus group to ensure it stays on track so you get really valuable content.