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Research

Do you fully understand how students view your brand and the services you provide? How do they differentiate you from other institutes? Gain a competitive edge and base your activity on credible foundations with important student insight…

As the world’s largest student site we’re perfectly equipped with the audience and expertise needed to deliver valuable student insight into your company, brand or campaign. Using our years of experience we’ll identify, recruit and incentivise the individuals whose opinions you want to hear.

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Online Focus Group

There are times when it would be really useful to get a segment of your audience into a room and ask them their views on your products, services and future trends. The problem is, it’s not always easy to source that audience and logistically it can be hard work and costly to get everyone into a room together.

On The Student Room you can run a virtual focus group session within a private forum.

If you tell us exactly who you want to talk to we’ll source them from within the community. We’ll invite them to take part in the focus group and we’ll incentivise them to do so. If necessary we can ask members to sign NDA’s.

Within the private forum, for the period of a week you can ask whatever questions you like. Post up ad creative, video, price points, campaign copy ideas. Really drill down into what your young audience think of you and your competitors, what they want and how they want it.

Key Features

  • A more cost effective alternative to face to face focus groups.
  • We’ll source the focus group participants for you.
  • We’ll incentive the focus group participants for you.
  • If you want we’re more than happy to monitor the focus group to ensure it stays on track so you get really valuable content.




  • Case Studies

    How Ernst and Young engaged with the student community for their E&Y Degree

    Education

    How Ernst and Young engaged with the student community for their E&Y Degree

    Learn more about this case study →
    The Student Room finds students for 1000heads

    Education

    The Student Room finds students for 1000heads

    Learn more about this case study →
    Mature student gets PGCE interview thanks to The Student Room

    Education

    Mature student gets PGCE interview thanks to The Student Room

    Learn more about this case study →
    Nick Clegg answers TSR questions about ‘Your Freedom’

    Student Lifestyle

    Nick Clegg answers TSR questions about ‘Your Freedom’

    Learn more about this case study →
    David Miliband answers questions on The Student Room

    Student Lifestyle

    David Miliband answers questions on The Student Room

    Learn more about this case study →

  • Testimonials

    “The Student Room has helped UPEI to gain initial access to the UK student forums. Within the short period of time since UPEI signed up with TSR, we have seen a significant number of visits and impressions on UPEI materials online. It is a very unique, straightforward venue for higher education institutions to interact with prospective students. We look forward to further innovations and promotional activities by TSR”

    Zhaohui Wang, International Enrolment Specialist, University of Prince Edward Island

    “We use The Student Room as we find it is a great site for hitting our target audience; students use The Student Room so it makes sense that we should too.”

    Gavin Hirst, E-Marketing Officer, University of Huddersfield

    “The Open University’s offer of a high quality, great value alternative to traditional higher education is particularly relevant to the student community served by TSR. We are pleased to work with them to ensure that all young students are aware of the benefits that The Open University can offer.”

    Suzy McGill, Group Comms Manager, Open University

    “The Student Room helps us to effectively engage with our target audience, wherever they are, whenever they’re thinking about accommodation.”

    Lauren Amos, Marketing Planning Manager, The Unite Group plc

    “Using The Student Room really helps us at Ernst & Young to interact with students and help them with their applications to our graduate and school leaver programmes. It has proved really effective for our recruitment campaigns, and allows us to speak directly to students about what kind of career they want and how Ernst & Young could help them get there.”

    “The site is easy to use and easily accessible, and by receiving notifications straight to my inbox on a daily basis, I am able to go online and answer any questions that students may have posted on our threads. Our main mission is to help students with their career and ensure they work to their strengths, and The Student Room allows us to do just that.”

    Steve Keith, Recruitment Marketing Officer, Ernst & Young

    “The Student Room provided a great opportunity because of the large numbers of young people visiting the site who you could identify as being interested in higher education. Over the five day period that the advertorial ran we had 6 times more clicks than the average rate for online advertising.”

    Lauren Sharman, Senior Student Recruitment Officer, University of Reading

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