Engagement

How much could you benefit from talking directly to your customers? Peer to peer recommendation is the most influential form of marketing and our selection of engagement services are designed with this in mind.

The beauty of social media marketing means that we can put you right in the middle of the biggest online student community in the world where you can engage with our highly active users. Provide them with the official information they need about you and your products with direct links to your online content.

Alternatively you can discover and influence student opinions about your brand. You’ll be reaching and talking to students in their environment where they are actively seeking the information they need to make their next important lifestyle, career and purchase decisions.

Recruiter Profile
University Profile
Official Representative

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Recruiter Profile

On a social media site as big as The Student Room there’s a good chance that students are talking about your brand and we can help you be part of that conversation.

16% of The Student Room users have made career choices as a direct result of what they’ve read on the site.

Student recruitment on The Student Room comes to life with a dedicated space on the world’s largest student site where you can tell students who you are, what you do and how you can offer them the career of their dreams.

We get over 350,000 visits from Russell Group university students per month

We’ll give your prospects a colourful sense of your personality with up to 6 videos, 9 photos, your roadblocked banner advert and a map of your key locations to bring your business to life.

Just provide us with the copy and we’ll take care of the setup, providing you with regular reports.

Key Features

• ‘Recruiting now’ button prominently placed at the top of your profile provides a clear call to action.
• Roadblocked banner advert to make the most of advertising to students.
• You’ll be featured in the Graduate Employers Guide as a featured recruiter.
• Your branded button will be on an unlimited impression rotation across the entire Careers and Employment Forum.
• Recruiter Profiles instigate lots of discussion which users can access easily through the ‘Forum’ section of your profile.

University Profile

On a peer to peer website its important to distinguish fact from fiction and that’s where University Profiles come in. Chances are that your institution is already being discussed by The Student Room members and some of them will have contributed to your Student Guide. Compliment student opinion by providing the ‘official’ information about your institute in your personal profile.

Your profile will be highly personalised with up to 8 videos, 8 photos and a campus map so that students can get an in depth idea of what you can offer. You can promote featured dates for your Open Days alongside your Open Day calendar on every page of your profile.

Just provide us with the copy and we’ll take care of the setup, providing you with regular reports and an RSS feed to your site.

Key Features

• ‘Order a Prospectus’ button prominently placed at the top of your profile.
• Roadblocked banner advert to make the most of advertising to students.
• Featured in the A-Z of Universities as well as an eye-catching link from the Student Guide to your profile.
• Support applicants with FAQs ‘Sticky’ and permanent announcements in your featured forum*

*Where applicable.

Official Representative

In some instances peer to peer support isn’t enough and organisations are required to enter the world of social media. 77%* of The Student Room users have said they would strongly welcome Official Representatives from relevant organisations engaging with them on the site.

An Official Representative profile is a unique form of student marketing and allows you to login to The Student Room and support your target audience whenever you like. You’ll learn things about your products and services directly from the consumer. You’ll be able to help students, support word of mouth (the most influential form of marketing) and hopefully have fun!

You’ll be distinguished from other site members by your large logo avatar, and the clear usergroup label ‘Official Representative’ visible in all your posts.

Features/Benefits

• Take advantage of the benefits of social media marketing by being part of the world’s largest student site.
• Large (100 x 100 pixel) logo and ‘Official Representative’ label visible in all posts.
• Clearly identify yourself as an official and credible source of information.
• Full set up and campaign support.
• Two scheduled Q&A events for you to really get to know your audience.
• Create strong relationships with The Student Room users who will go on to promote your brand throughout the youth community.

*Student Room site survey, April 2010