Bespoke

Solutions to fit all your student and youth marketing needs

From time to time we come across clients that are looking for something other than our standard offerings. Whilst we strive to provide a solution for everyone’s student marketing needs we have been doing this long enough to know that one size definitely doesn’t fit all.

Social media marketing gives you the chance to be really creative and there’s nothing we like more than helping you plan your campaign from the early stages and going through the brainstorming process to come up with something truly unique.

Getting us involved early on gives us the chance to make some recommendations and come up with some bespoke ideas to help meet your specific needs. We have ideas, a top class designer and genius coding team who are all here to help you produce the most effective student and youth marketing campaign.

Click below to get in touch and tell us all about your bespoke idea.

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Example of a Bespoke campaign with UK Department for Business, Innovation and Skills (BIS)- February 2009

Brief

  • Give online support to adults looking to enter Higher Education as mature students.
  • Develop a strong peer support community for mature students.

What we did

  • Consulted with BIS to come up with the best solution for their brief.
  • Researched and developed a searchable map so potential students in England could locate their nearest HE institute, with each link navigating to the institutes online support for mature students.
  • Conducted specially commissioned video case studies from mature students.
  • Linked directly to Directgov resources for mature students.
  • Utilised our established mature student forum as a central resource for the campaign.
  • The Student Room team consulted with mature students in the forum to understand their needs and challenges.
  • 100+ written case studies were developed by the mature students on the site, describing their own tips and challenges with returning to education.

Results

  • Consultation with mature students led to a wish list of content and functionality that mature students needed and The Student Room gathered this through UGC and official resources from Directgov.
  • Due to the mature student portal being created within the worlds largest student community the resource has lived on well after the campaign has finished and it continues to evolve and grow today.
  • 20,599- Total page views to date (Sept’ 2010)
  • 16,303- Total unique views to date (Sept’ 2010)
  • 1:46- Average time users spend on the page

Long Term Benefits

  • Since the launch of the campaign and by linking to the new ‘mature student resource’ from the Directgov website, the page now ranks in the top 5 results for ‘mature student’ searches in Google.
  • As a result of this collaboration the mature student peer community on the site has grown massively and continues to benefit those mature students in need of support.
  • Case Studies

    How Ernst and Young engaged with the student community for their E&Y Degree

    Education

    How Ernst and Young engaged with the student community for their E&Y Degree

    Learn more about this case study →
    The Student Room finds students for 1000heads

    Education

    The Student Room finds students for 1000heads

    Learn more about this case study →
    Mature student gets PGCE interview thanks to The Student Room

    Education

    Mature student gets PGCE interview thanks to The Student Room

    Learn more about this case study →
    Nick Clegg answers TSR questions about ‘Your Freedom’

    Student Lifestyle

    Nick Clegg answers TSR questions about ‘Your Freedom’

    Learn more about this case study →
    David Miliband answers questions on The Student Room

    Student Lifestyle

    David Miliband answers questions on The Student Room

    Learn more about this case study →
  • Testimonials

    “The Student Room has helped UPEI to gain initial access to the UK student forums. Within the short period of time since UPEI signed up with TSR, we have seen a significant number of visits and impressions on UPEI materials online. It is a very unique, straightforward venue for higher education institutions to interact with prospective students. We look forward to further innovations and promotional activities by TSR”

    Zhaohui Wang, International Enrolment Specialist, University of Prince Edward Island

    “We use The Student Room as we find it is a great site for hitting our target audience; students use The Student Room so it makes sense that we should too.”

    Gavin Hirst, E-Marketing Officer, University of Huddersfield

    “The Open University’s offer of a high quality, great value alternative to traditional higher education is particularly relevant to the student community served by TSR. We are pleased to work with them to ensure that all young students are aware of the benefits that The Open University can offer.”

    Suzy McGill, Group Comms Manager, Open University

    “The Student Room helps us to effectively engage with our target audience, wherever they are, whenever they’re thinking about accommodation.”

    Lauren Amos, Marketing Planning Manager, The Unite Group plc

    “Using The Student Room really helps us at Ernst & Young to interact with students and help them with their applications to our graduate and school leaver programmes. It has proved really effective for our recruitment campaigns, and allows us to speak directly to students about what kind of career they want and how Ernst & Young could help them get there.”

    “The site is easy to use and easily accessible, and by receiving notifications straight to my inbox on a daily basis, I am able to go online and answer any questions that students may have posted on our threads. Our main mission is to help students with their career and ensure they work to their strengths, and The Student Room allows us to do just that.”

    Steve Keith, Recruitment Marketing Officer, Ernst & Young

    “The Student Room provided a great opportunity because of the large numbers of young people visiting the site who you could identify as being interested in higher education. Over the five day period that the advertorial ran we had 6 times more clicks than the average rate for online advertising.”

    Lauren Sharman, Senior Student Recruitment Officer, University of Reading

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