Advertising

Do you want to advertise to students in an environment where they will pass on their knowledge of your brand instantly?

The key benefit of targeting the youth and student market through The Student Room is that not only can you target your advertising but you will be doing it at a time and in the place where your audience are making decisions and are more interested in your ads. The power of social media and peer to peer influence means our members value the opinion of others and use it to aid their purchase decision.

We get 300,000+ visits a day – more than any other student site. By immersing your brand in this vast student community you’ll be able to influence and develop strong recognition among the UK student market and we have a number of ways to help you achieve this…

Targeted Adverts
Takeovers
Behavioural Targeting

Consumer Brands

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Education

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Targeted Adverts

Few sites offer the targeting opportunities of The Student Room. Using standard ad creative formats (MPUs, Leaderboards and Advertorial Announcements) you can reach your intended youth market.

• Target by Subject | University | Career aspirations | Age | Sex | Location | Year of academic study/graduation | Hobbies and Interests
• We have over 300 forums covering every possible topic that students talk about.
• Harness the benefits of social media by advertising to students in their environment
• Our crack team of Ad Operatives will optimise your campaign as it runs to deliver the best results and provide a post campaign report on request
• For further targeting options take a look at our sophisticated Behavioural Targeting option designed to compliment all of your promotional needs.

Leaderboard (728 x 90 pixels | 30kb)

Perfect if you are running a particular campaign or offer and want to drive student traffic to your website.
This takes a commanding position right next to the sign-in box at the top of all pages and is also the last thing you see after reading a discussion thread at the bottom.

Mid-Page Unit (300 x 250 pixels | 30kb)

As with leaderboards this is a great way to draw attention to your brand across the site with an animated ad.
This is a large, eye catching rectangle positioned in the right side bar and can be targeted to the homepage or across the site to relevant discussion areas.

Advertorial Announcements

A great way to announce a new product or promotion to those in the student market who try and avoid adverts. Here we’ll promote your logo alongside an editorial link of up to 80 characters (including spaces) – usually with a strong call to action. We can target your announcement to a specific forum, a selection of forums or across our whole site.
In addition to this the text can be easily reviewed and changed throughout your campaign so that it always stays relevant to the people you want to target.

Take Overs

If you want to totally immerse our 300,000 daily student users* in your brand then you need one of our takeover options, offering maximum brand exposure and designed to get people talking about your brand by taking full advantage of the long term benefits of social media marketing.

With 30,000* posts a day your brand will benefit from a level of peer to peer discussion unique to The Student Room because students come to share information and implement their buying decisions.

Site Takeover

If you really want to push your brand recognition to the limit then you need a site wide takeover. Regardless of whether a site member is in the student finance forum or on a members profile they’ll be exposed to your brand constantly.

If you need us to we’ll work with you to design your takeover. And with such powerful real estate you’ll have enormous scope for creative flexibility, with images and logos alongside lovely editorial and targeted campaign destinations. Site takeovers take student advertising and brand recognition to a new level.

*Site Analytics, June 2011

Behavioural Targeting

Designed to compliment your social media campaign options, behavioural targeting uses information collected on an individual’s web-browsing behaviour, such as the pages they have visited or the searches they have made, to select which advertisements to display to that individual. On The Student Room this allows us to market your advertisements to the students who are most likely to act on your ads and engage with your brand.

We can implement this independently or combine it with other targeting techniques based on geographic location, demographics or the surrounding content.
For example, if you’re looking to target photography students, we’ll show your ads to people engaging with our photography forums in a specified time period, perhaps you want photographers in the South-East. You can even accurately reach students accessing the site from a specific university so you can hand pick students from your top institutions.