Why The Student Room

5 Reasons your organisation should be involved with The Student Room when it comes to marketing to students:

1. It’s massive and totally relevant – No other site has as many students on it proactively looking for information to inform their decisions.
2. Brilliant targeting – No matter what sort of student, what callibre, what age, what location, you can reach them on The Student Room with our sophisticated targeting technology.
3. It works better and helps your budget work harder when marketing to students – Reach the right students on their network at exactly the point when they are actively seeking advice to make a decision.
4. Make the most of word of mouth with the UK’s most influential students talking about your brand – Create a buzz on The Student Room and it will spread to other social media sites and to the corridors and common rooms of schools, colleges and universities across the country, as is the beauty of marketing to students on the world’s largest student site.
5. Benefit from our student insight and support -We’ve been around for over 10 years, no one gets students better – We’re very well placed to support you with your aims and we’re very happy to share our insight into this diverse audience with you for FREE.

Why The Student Room is relevant to your sector

No matter what business or industry you’re in if you deal with students you should be involved with The Student Room on a regular basis. Social media marketing is getting bigger everyday and it’s important that you know what is being said about your brand and be part of the discussion.

Quicklinks:
Universities – Undergrad, Postgrad and International
Employers looking to recruit young talent
Commercial brands
Government and the Public Sector

Why The Student Room | Education

Niall, 19 - BA Economics

Over 70,000 study help posts per month**
Over 4.5 million monthly visits to education forums**
150,000+ discussions about applying to university**

We know this audience better than anyone else and have been adapting our site with students in mind since 2001. We have a huge youth network of sixth form, IB, international and mature students seeking HE opportunities. As well as 88% of our users showing an interest in Postgraduate courses.

We can share our experience of student marketing with you, to target them more effectively. Crucially, at exactly the time and place that they’re actively seeking advice to inform their university and course decisions.
Students recruited through our site are significantly more valuable to you than other audiences because they’re highly connected, influential web users who’ll act as brand advocates for you for years to come.

Key Facts

• 32% of The Student Room users at university said peer recommendation on the site directly influenced their decision of where to attend.*
• 77% of The Student Room users said they’d like an official university presence on the site to answer their questions.*
• 4.8m visits per month to our undergraduate and postgraduate university forums.**
• 41,000 posts in our University forums per month**
• 46,000 posts in our University course forums per month**

Find out how we can work together to make The Student Room work for you →

*Site survey May 2010, ** Internal site stats June 2011.

Why The Student Room | Postgraduate Study

Naomi, 22 - MA Comparitive Literature

The primary audience for Postgraduate study are those students who are fully invested and committed to their own education, which is exactly the audience you will reach on The Student Room.

Since 2001 the site had been growing year on year, working alongside students to become the largest student site in the world*, which means we know students better than most.

We know that students who interact with your university through our community are more likely to end up ordering a prospectus, attending an open day or applying for a course, making your investment much more cost effective.

Through our sophisticated targeting technology we will help you achieve your aims, as we cover every subject area and can target your campaign whether you need students for Masters courses, PHDs or proffesional diplomas.

Key Facts

• 88% of TSR users said they would be interested studying a Postgraduate course**
• 82% of user said they would like more information about Postgraduate courses**
• 3,500 posts into our postgraduate forum per month**
• 32% of TSR users at university said their decision of where to attend was directly influenced by The Student Room****

Find out how we can work together to make The Student Room work for you →

*Google Trends, June 2011, **The Student Room Postgraduate Survey 2011, ***Internal site stats June 2011,
****Site survey May 2010

Why The Student Room | Recruitment

Katie, 22 - BSc Mathematics

Over 15,000 posts into the career forums*
Over 1.2 million monthly visits

Students are turning to the world of social media to develop their career ideas and search for jobs and The Student Room hosts more discussions about the best companies and sectors to work in than any other student network or graduate career website**.
It is where the most ambitious come to get the inside scoop on what it’s like to work within a particular industry, what salary to expect, what companies are best and how to handle the application process.

The Community

The community consists of the highest quality UK students, over 350,000 visits from students at Russell Group universities*, who are serious about researching their career decisions. Exactly the type of motivated, inelligent people you really want to be talking to.
Public and private sector forums include accounting, IT, banking, law, engineering and many more and by using our sophisticated targeting technology we can support you in reaching the most relevant graduates from a wide range of disciplines.

The Students

Those students that are serious about looking for the right career will combine the official view of a career or organisation with input from their peers (often on social networks) and we’ll work with you to inform and engage with this talented audience.

The beauty of The Student Room is that it allows you to target and interact with students on their network at exactly the time and the place when they’re actively seeking advice to inform their big career decisions. This makes them more receptive to your messages than they would be on some other VERY large social media sites we could mention…

Key Facts

• 200,000 unique users per month into career sectors*
• 16% of our users said their career decisions were directly influenced by what they read on the site**
• 75% of student room users said they wanted official representation from employers on the site**
• 350,000+ visits from Russell Group university students on The Student Room*
• 15,000 posts into our career forums per month*

Find out how we can work together to make The Student Room work for you →

*Internal Site Stats June 2011, **Student Room site survey, April 2010

Why The Student Room | Commercial

George, 16 - studying GCSEs

Over 190,000 posts per month
Over 4.5 million monthly visits

When it comes to online retailing students spend more online than any other demographc* and each of these purchases is heavily researched on social media sites with peer recommendations being the most influential source of information. Students seek out social networks like The Student Room for opinions on everything from what laptop is best, to clothes, music, games, bank accounts and anything else you can think of…

It is highly likely that somewhere in our vast social community students are already discussing your brand, your products and your competitors.
Your organisation is already involved in social media whether you want it to be or not; so you need to be part of the discussion. We can work with you to find those conversations and generate peer to peer recommendations that will mean more students purchasing your products and services.

With student Insight you will get a better return on your investment as you influence the thinking of fashion conscious students, gamers and music fans. Crucially at the exact point when they are in need of advice and information and ready to make that all important purchase decision.
Users of The Student Room are significantly more valuable than most as they are highly connected and influential web users who’ll relay their experience with your brand to their other social networks and act as a brand advocate for many more years.

Key Facts

• 24% of The Student Room users said they have purchased a product or service as a direct result of peer recommendation on the site**
• 715,100 unique users per month in the Lifestyle & Shopping site sections***
• 68,000 posts per month in our Movies, Music and Gaming forums***
• 14,000 posts per month in our Mobile, Laptop and Gadget forums***
• 152,000 posts in our Fashion, Beauty and Health forums per month***
• 11,000 posts per month in our Banking and Finance forums***

Find out how we can work together to make The Student Room work for you →

*O’Donnell and Associates, LL (2004),**Student Room site survey, February 2010, ***Internal Site Stats June 2011

Why The Student Room | Public Sector

Paul, 27 - BSc Product Design

The Student Room is THE place that 14-26 year olds come to proactively research their academic choices, career decisions and health issues, which makes it the perfect platform for public sector engagement.

The Community

The Student Room is home to an incredibly diverse demographic that includes GCSE, 6th form, university and graduate students. And we can help you reach any combinaton or segment of them with our sophisticated targeting technology, enabling you to target the audience most relevant to you.

Our users are proactively seeking out information on a variety of topics from sex and drugs to school and careers and as a result they are more likely to engage with your message than with other social media/networking sites, which brings greater benefit to your investment.

Unique Benefits

Targeting young people in The Student Room is unique as you are able to influence them at exactly the time and in the place where they are actively seeking information to make significant career, education and life decisions.

We’ll help you get your message across to the highly connected, influential web users found in The Student Room so that you can make the most of peer to peer recommendations. Further value is added as users spread your message independantly across the site, through their wider social networks, online and offline, giving you maximum exposure.

Key Facts

• 88% of TSR users said they want official sources of information*
• 82% said they wanted engagement with politicians and public sector representatives*
• 79,000 posts into our health and relationship forum per month**
• 7,600 posts into our UK Politics forum per month**
• Featuring a Model House of Commons and United Nations
• Successful online Q&As with David Cameron, Nick Clegg and Gordon Brown

Find out how we can work together to make The Student Room work for you →

*Student Room site survey, February 2010, **Internal Site Statisitcs, June 2011