Introduced to the UK in 2003, Vanilla Coke was a bold move for The Coca Cola Company that paid off in the first year, however due to falling sales the soft drink only lasted 3 years in the UK market. Now students are calling for it to return… Read More
You can’t stop the discussion of your brand in social media marketing and why would you, allowing consumers to freely discuss your brand and competitors results in stronger relationships between brand and consumer.
You may know it as Social Media Marketing, Social Marketing, Social Network Marketing, there are many phrases being used to describe the activity of promoting your organisation online. Many still see online advertising as a banner ad Read More
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Students use social media to spread their message in real time
2 weeks ago we identified how students were using social media to organise nationwide protests and the most recent protests in Whitehall revealed that their use of technology has become more sophisticated. Read More »