Introduced to the UK in 2003, Vanilla Coke was a bold move for The Coca Cola Company that paid off in the first year, however due to falling sales the soft drink only lasted 3 years in the UK market. Now students are calling for it to return… Read More
A study by the Higher Education Careers Services Unit has found a decline in the number of graduates in employment 6 months after finishing university. At the same time a study of SMEs with a turnover of less than £5m has shown that more small businesses are employing graduates.
You may know it as Social Media Marketing, Social Marketing, Social Network Marketing, there are many phrases being used to describe the activity of promoting your organisation online. Many still see online advertising as a banner ad Read More
A recent ‘Communicating with Talent Report’ by Universum has found that there are a number of variables affecting when and where graduates are willing to be targeted by employers. Read More
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Marketers must look beyond CTR when measuring campaign success
A report by Joe Nguyen in November revealed that online marketers’ favoured click-through rate is no longer as important as once thought and may not matter at all when it comes to measuring online advertising success. Read More »