Quantcast confirms why The Student Room is best for student marketing

On the 21st December The Student Room enabled the site to be monitored by Quantcast and Comscore to determine the sites traffic volume. We always knew that the site was big but the findings from Quantcast are great news for those looking to advertise to and engage with students.

Quantcast is a a fantastic tool for online marketers to determine how valuable a website can be to their online campaign and the statistics for The Student Room reinforce why it is the place to go to target the student market; at the time of writing the statistics were as follows:

• Averaging 150,000 unique visits to the site per day
• Over 1million page views per day
• On average UK students visit 8.44 pages per visit
• We have a 50/50 male to female split
• 50% of visitors are potential undergraduates (75,000 per day)
• 39% are at university (58,500 per day)
• 11% are graduates (15,500 per day)
• 20% have a household income over £50,000 (30,000 unique visitors a day)
• Over 20% visit the site more than once a month

View the full stats for The Student Room here.

For more information on how you can target the student market, contact us direct or check out the wide range of services that we have on offer.

Quantcast is the first and only syndicated online traffic measurement service to achieve MRC accreditation for compliance with IAB measurement standards. It is used by 10 of the top 10 media agencies including OMD, Carat, Mindshare, Starcom and by MTV, Fox, NBC, Time and more.