“We were really at the beginning when it was truly amazing” – Students pay their respects to Steve Jobs

Within minutes of the BBC announcing the death of Steve Jobs, the tech savvy youth that have grown up with some of Apple’s most successful innovations were paying their respects on The Student Room; many quoting the Apple product that they were using to do so.

“RIP. Found on my iphone as did many of my friends, which says it all really” letsdothetimewarpagain

“This is very sad news indeed. I’m rarely upset when a “celebrity” dies, but this man was a visionary. Rest in peace, Mr Jobs. Somewhat poignantly, I learnt of his passing on an iPad 2.” Aspiringlawstudent

This discussion continued throughout the night and is still going as students remembered the ‘Steve jobs era’ products and other successes he made in his life time.

“His work at Apple was fantastic and his work at Pixar could arguably have been said to be even better (He was CEO when Pixar produced Toy Story, that fact alone should be enough to sway the point for some people).” Tathrim

“Most people know him only from the iPod on but he was really at the heart of personal computing from the very beginning, and that really has changed the world. “Insanely great”, RIP!” Ciaran88

Earlier in the year a student survey we conducted with the IAB found that Apple was the clear favourite brand for the youth market, and this reaction to the loss of its former CEO emphasises the level of engagement students have with the brand.

“RIP Steve Jobs” MyselfEtAl